Danny Postma

How HeadshotPro Grew to $300k MRR with Programmatic SEO & Lean Ops

HeadshotPro is Danny Postma’s pivot from avatar novelty to a durable, paid use case: professional AI headshots. He combined programmatic geo pages and targeted blog posts to capture purchase-ready demand, and kept operations lean with one-time purchases and automation. Prior Headlime experience and a build-in-public audience supplied capital, confidence, and backlinks that accelerated traction. As growth outpaced solo capacity, he began hiring selectively to sustain quality and momentum.