Daniel Vassallo
Small Bets Approach
Ex-Amazon software engineer who left in early 2019 to stay self-employed via a portfolio of small bets—info products, freelancing, and a community—culminating in a $3.6M sale of Small Bets to Gumroad in 2025.
Meet the successful entrepreneurs behind our case studies. Learn about their backgrounds, companies, and the decisions that shaped their success.
Small Bets Approach
Ex-Amazon software engineer who left in early 2019 to stay self-employed via a portfolio of small bets—info products, freelancing, and a community—culminating in a $3.6M sale of Small Bets to Gumroad in 2025.
Justin D Welsh LLC
Former SaaS sales executive who left after burnout in 2018 and built a lean, one-person content business (courses, newsletter, sponsorships) with no employees and minimal software spend.
Stagetimer
German software developer who built Stagetimer, a browser-controlled countdown timer for events and productions, evolving a weekend MVP into a profitable indie SaaS with help from SEO, word of mouth, and niche fit.
Marc Lou
French solo developer and creator known for rapid product launches, transparent marketing, and ShipFast, a Next.js boilerplate that accelerated his indie business revenue.
Swim University
Pool-industry veteran turned publisher who launched Swim University in 2006 and grew it with SEO, YouTube, email, affiliates, and courses into a seven-figure media business.
Tibo Maker's Portfolio
Engineer-turned indie founder who shifted from VC-style teams to a lean, distribution-first studio model after multiple failures and a later 8-figure Tweet Hunter/Taplio exit. Now runs several products in parallel with social and newsletter-led growth.
Tim Stoddart’s Directory Sites
Entrepreneur behind SoberNation’s treatment directory, agency operator, and Copyblogger partner who scaled directory-style properties and lead-gen into a multi-business portfolio.
TypingMind
Vietnamese software engineer turned full-time indie hacker. After seven years in corporate roles, Tony built TypingMind — a ChatGPT interface that reached $500K in revenue within its first year, entirely self-funded and built solo.
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