Swim University: How Matt Giovanisci Turned Pool Know-How into $1M/yr Content Business
Matt Giovanisci built Swim University by translating hands-on pool retail experience into precise tutorials and ‘one best pick’ recommendations. He shifted from ads to affiliates and then to courses/books, while curating an evergreen catalog maintained like a textbook. A lean family team repurposes scripts across YouTube, SEO, and a large seasonal newsletter, contributing to a $1M+ year. The approach is disciplined: fewer but better posts, single-SKU picks, price testing, and operations that stay small to protect margins.
Affiliate Marketing SEO Content Strategy
+5 more
4 decision points
Start Story →