How Justin Welsh Reached $10M in Six Years with a One-Person Business
Justin Welsh built a one-person, content-powered business to $10M cumulative revenue in ~5 years 9 months, relying on daily LinkedIn/X posts, a trust-building newsletter, and a product ladder that started with a $50 course and scaled to premium offers and sponsorships. He kept operations lean (no employees, ~$620/mo in tools) and avoided paid ads, preserving high margins. He also shut down a $15k MRR community to protect lifestyle and focus, then reinvested time into channels and products with better fit.
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