Marko Saric & Uku Täht

Founder of Plausible Analytics

Co-founders of Plausible Analytics — a lightweight, privacy-friendly, open-source alternative to Google Analytics. Uku led product and engineering from inception; Marko joined as marketing co-founder to sharpen positioning and build a content-led growth engine.

Case Studies

How Plausible Hit $1M ARR with Open‑Source Trust, Clarity & Calm Content

Plausible Analytics began as Uku Täht’s lightweight, privacy‑focused GA alternative; Marko Saric joined to refine positioning and drive a content‑led go‑to‑market. Public code and transparent messaging built trust, while licensing and self‑host packaging evolved to protect a bootstrapped business. With a simple one‑page dashboard and paid‑only pricing, they reported thousands of paying users and a public $1M ARR milestone, continuing to grow with a lean, independent team.

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