Audience Building Stories

Learn from founders who navigated audience building challenges. Make the same decisions they faced and understand the outcomes.

Daniel Vassallo

Small Bets Approach

How Small Bets Led to a $3.6M Exit

Daniel Vassallo left Amazon in 2019 and adopted a small‑bets portfolio: freelance, a fast‑shipped AWS ebook, and a one‑take audience course that each produced early revenue. In 2021 a live cohort evolved into the Small Bets community, later packaged as ‘join the community; course included’. In April 2025 he sold Small Bets to Gumroad for $3.6M on a mixed cash/options structure while continuing to operate it—an outcome consistent with his downside‑aware, audience‑led approach.

Indie Hacking Info Products +8 more

5 decision points

Start Story →

Justin Welsh

Justin D Welsh LLC

How Justin Welsh Reached $10M in Six Years with a One-Person Business

Justin Welsh built a one-person, content-powered business to $10M cumulative revenue in ~5 years 9 months, relying on daily LinkedIn/X posts, a trust-building newsletter, and a product ladder that started with a $50 course and scaled to premium offers and sponsorships. He kept operations lean (no employees, ~$620/mo in tools) and avoided paid ads, preserving high margins. He also shut down a $15k MRR community to protect lifestyle and focus, then reinvested time into channels and products with better fit.

Solopreneurship Audience Building +6 more

5 decision points

Start Story →

Explore Other Topics

All Topics All Stories