Content Marketing Stories

Learn from founders who navigated content marketing challenges. Make the same decisions they faced and understand the outcomes.

Jon Yongfook

Bannerbear

How Jon Yongfook Grew Bannerbear: Lessons Behind a Bootstrapped $50k MRR Engine

Bannerbear’s growth came from choosing a domain with strong product–founder fit, operating on a strict build–market cadence, and turning free tools into link and traffic engines—while hardening infrastructure after a DDoS. Branding and open updates kept it memorable as an API business matured toward ~$50k MRR over ~3 years.

SaaS Developer Tools +9 more

4 decision points

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Marko Saric & Uku Täht

Plausible Analytics

How Plausible Hit $1M ARR with Open‑Source Trust, Clarity & Calm Content

Plausible Analytics began as Uku Täht’s lightweight, privacy‑focused GA alternative; Marko Saric joined to refine positioning and drive a content‑led go‑to‑market. Public code and transparent messaging built trust, while licensing and self‑host packaging evolved to protect a bootstrapped business. With a simple one‑page dashboard and paid‑only pricing, they reported thousands of paying users and a public $1M ARR milestone, continuing to grow with a lean, independent team.

SaaS Open Source +6 more

4 decision points

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