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Marko Saric & Uku Täht
Plausible Analytics
How Plausible Hit $1M ARR with Open‑Source Trust, Clarity & Calm Content
Plausible Analytics began as Uku Täht’s lightweight, privacy‑focused GA alternative; Marko Saric joined to refine positioning and drive a content‑led go‑to‑market. Public code and transparent messaging built trust, while licensing and self‑host packaging evolved to protect a bootstrapped business. With a simple one‑page dashboard and paid‑only pricing, they reported thousands of paying users and a public $1M ARR milestone, continuing to grow with a lean, independent team.
SaaS Open Source
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