Pricing Strategy Stories

Learn from founders who navigated pricing strategy challenges. Make the same decisions they faced and understand the outcomes.

J
Justin Welsh
Justin D Welsh LLC

How Justin Welsh Reached $10M in Six Years with a One-Person Business

Justin Welsh built a one-person, content-powered business to $10M cumulative revenue in ~5 years 9 months, relying on daily LinkedIn/X posts, a trust-building newsletter, and a product ladder that started with a $50 course and scaled to premium offers and sponsorships. He kept operations lean (no employees, ~$620/mo in tools) and avoided paid ads, preserving high margins. He also shut down a $15k MRR community to protect lifestyle and focus, then reinvested time into channels and products with better fit.

Solopreneurship Audience Building +6 more
5 decision points
Start Story →
L
Lukas Hermann
Stagetimer

How Stagetimer Grew from a Weekend MVP to $25k/month

Lukas Hermann built Stagetimer to solve a simple but underserved problem in event/AV production: remotely controlled stage timing. He validated in niche Reddit communities, shipped fast using familiar tools, and later aligned pricing to event-based usage with short-term licenses. Growth came from documentation-led SEO, Google ads, and freemium-powered word of mouth.

SaaS Event Production +6 more
3 decision points
Start Story →
M
Matt Giovanisci
Swim University

Swim University: How Matt Giovanisci Turned Pool Know-How into $1M/yr Content Business

Matt Giovanisci built Swim University by translating hands-on pool retail experience into precise tutorials and ‘one best pick’ recommendations. He shifted from ads to affiliates and then to courses/books, while curating an evergreen catalog maintained like a textbook. A lean family team repurposes scripts across YouTube, SEO, and a large seasonal newsletter, contributing to a $1M+ year. The approach is disciplined: fewer but better posts, single-SKU picks, price testing, and operations that stay small to protect margins.

Affiliate Marketing SEO Content Strategy +5 more
4 decision points
Start Story →
T
Tim Stoddart
Tim Stoddart’s Directory Sites

How Tim Stoddart’s Directory Sites Became a $250k/Year Profit Engine

Tim Stoddart built directory sites where the core product (listings) also serves as marketing: every new listing increases utility and attracts more advertisers. After learning content and SEO through Copyblogger and agency work, he focused on technical directory architecture—category/geo pages aligned to commercial intent—and monetized with paid featured placements. SoberNation’s treatment directory demonstrated the model’s profitability (on the order of $250k/year), and the approach generalizes to high-LTV local services. Cash-flow-first operations and lean systems underpinned execution.

Directories Lead Generation +5 more
4 decision points
Start Story →
T
Tony Dinh
TypingMind

How Tony Dinh Built TypingMind: From Weekend Hack to $500K Indie SaaS

TypingMind began as Tony Dinh’s weekend experiment to fix ChatGPT’s missing search and folder features. Built in one day after the API release, it went viral through his build-in-public updates, reaching $10K revenue in 10 days and $500K within a year. Tony applied lessons from past indie projects — shipping fast, clear UI, and direct customer billing — while avoiding platform risk seen in his earlier Twitter tool. The result: a sustainable indie SaaS proving that speed, focus, and transparency can outperform scale.

SaaS AI Tools +5 more
3 decision points
Start Story →

Explore Other Topics

All Topics All Stories