SEO Stories

Learn from founders who navigated seo challenges. Make the same decisions they faced and understand the outcomes.

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Danny Postma
HeadshotPro

How HeadshotPro Grew to $300k MRR with Programmatic SEO & Lean Ops

HeadshotPro is Danny Postma’s pivot from avatar novelty to a durable, paid use case: professional AI headshots. He combined programmatic geo pages and targeted blog posts to capture purchase-ready demand, and kept operations lean with one-time purchases and automation. Prior Headlime experience and a build-in-public audience supplied capital, confidence, and backlinks that accelerated traction. As growth outpaced solo capacity, he began hiring selectively to sustain quality and momentum.

Indie Hacking SEO +6 more
4 decision points
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Jon Yongfook
Bannerbear

How Jon Yongfook Grew Bannerbear: Lessons Behind a Bootstrapped $50k MRR Engine

Bannerbear’s growth came from choosing a domain with strong product–founder fit, operating on a strict build–market cadence, and turning free tools into link and traffic engines—while hardening infrastructure after a DDoS. Branding and open updates kept it memorable as an API business matured toward ~$50k MRR over ~3 years.

SaaS Developer Tools +9 more
4 decision points
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Lukas Hermann
Stagetimer

How Stagetimer Grew from a Weekend MVP to $25k/month

Lukas Hermann built Stagetimer to solve a simple but underserved problem in event/AV production: remotely controlled stage timing. He validated in niche Reddit communities, shipped fast using familiar tools, and later aligned pricing to event-based usage with short-term licenses. Growth came from documentation-led SEO, Google ads, and freemium-powered word of mouth.

SaaS Event Production +6 more
3 decision points
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